It’s impossible to be on Instagram and miss the nation’s obsession with cleaning. Mrs Hinch, hairdresser who dispenses cleaning advice to 2.4m Instagram followers, has been credited with newfound popularity of products such as Zoflora, Elbow Grease degreaser, Astonish glass cleaner, Cif and her beloved Minky sponges – all of which she stocks her “Narnia” cleaning cupboard. Sophie Hinchcliffe’s fans are so loyal, that the “Hinch effect” means that… View Post